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    The Selling of the President
    by Joe McGinniss

    🔰 The Selling of the President : READ MORE 🔰

    • Characters: Richard Nixon, Roger Ailes, Frank Shakespeare
    • Release date: August 2, 1988
    • Genres: politics, history, presidents, journalism, government, historical
    • Publisher: Penguin Books
    • ISBN: 9780140112405 (0140112405)
    • Format: paperback, 253 pages
    • Author: Joe McGinniss
    • Language: english

    About The Book

    What makes you cast your ballot?

    A Presidential candidate or a good campaign?

    How he stands on the issues or how he stands up to the camera?The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking — and how that script came to be. It introduces:

    Harry Treleaven, the first adman to suggest that issues bore voters, that image is what counts

    Roger Ailes, a PR man who coordinated the TV presentations that delivered the product

    Frank Shakespeare, the man behind the whole campaign, who, after eighteen years at CBS, cast the image that sold America a President

    And the candidate, Richard Nixon himself — a politician running on television for the highest office in the land

    In his introduction, Joe McGinniss discusses why — unfortunately — his classic book is as pertinent today to understanding our political culture as it was the year it was published.

    EPUB book The Selling of the President read. MOBI ebook The Selling of the President Joe McGinniss Mac on Bookshop. Online The Selling of the President by Joe McGinniss buy for Android. Hardcover ebook The Selling of the President download on Walmart.

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