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    New Dimensions in Investor Relations
    Competing for Capital in the 21st Century

    by Bruce W. Marcus

    New Dimensions in Investor Relations : CLICK HERE

    • Publisher: Wiley
    • Author: Bruce W. Marcus
    • Format: hardcover, 432 pages
    • Release date: November 3, 1997
    • Language: english
    • ISBN: 9780471141532 (0471141534)

    About The Book

    The acknowledged bible on investor relations

    Investor relations is an essential facet of any publicly tradedcompany, inevitably affecting its stock price, investments, andliquidity. Maximizing Your Investor Relations provides practicalguidance needed to master this complex undertaking and advocatepersuasively on your company’s behalf to achieve greaterrecognition and value. Comprehensive and thoughtful, it focuses oncontrolling the day-to-day mechanics of investor relations to moreeffectively compete for capital.

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